It was set up by Johan Vosmeijer (ex Sony/BMG), Pim Betist (ex Shell), and Dagmar Heijmans (ex Sony/BMG) in August 2006.

Research from the Journal of Economics & Management Strategy examined investment data on the Sellaband platform during this time period.

The data shows that, while investments can come from funders around the world, distance continues to affect the flow of funding and information.

[8] Less than two weeks after bankruptcy, Aryn Michelle[9] was the first artist, closing her budget under the new SellaBand-management.

In October 2010 Epyllion closed the first budget on Sellaband that was not used for recording new but for promoting of already released music.