The 1.14-million-square-foot (106,000 m2) structure opened in 1995 as an upscale mall targeting shoppers from Seminole, Lake, and Volusia counties, but it experienced significant decline during the Great Recession and the COVID-19 pandemic.

[4] The mall (with the exception of its four remaining anchor stores) closed at the end of January 2025 and is set to be partially demolished for a redevelopment project.

[6] One of the proposals, made by Melvin Simon & Associates, was for a 1.2-million-square-foot (110,000 m2) structure which would serve as the first phase of a larger development, including a hotel and office complex.

[7] In September 1990, Simon announced that Dillard's (which had recently entered the Central Florida area through its purchase of Ivey's) had agreed to serve as an anchor store for the mall, which had been named Seminole Towne Center.

[8] Sanford city government approved $6.3 million in municipal bonds to improve road infrastructure near the proposed site, which would be paid for through a tax increment financing district.

Other notable tenants included Aéropostale, Ann Taylor, Brookstone, The Disney Store, Everything But Water, Franklin Quest, The Gap, The Limited, Littman's, and Talbots.

In 1999, the mall's parking lot hosted the inaugural Seminole County Fair, a carnival midway operated by James E. Strates Shows.

In 2004, Saks, Inc. announced plans to convert its two Orlando-area Parisian locations (namely at Seminole Towne Center and West Oaks Mall) to its midscale McRae's nameplate.

[29] In response, the mall announced plans to open more upscale stores, including Buckle, Coach, Coldwater Creek, Hollister, Tillys, and Zumiez, to target shoppers less affected by the recession.

[42] Two years later, on January 7, 2020, Macy's announced the closure of its Seminole Towne Center location,[43] leaving the mall with two vacant anchors.

[46] In February 2022, the former Sears building was reopened as Elev8 Fun, a family entertainment center offering arcade games, bowling, go-karts, miniature golf, and pool.

Shortly after purchasing the mall, Kohan began marketing three parcels of land in the area, including the former Macy's building, for potential redevelopment as multifamily residences.

[57] In September 2024, the city of Sanford announced that Gilbane Development had entered into a contract to purchase the mall property for redevelopment.