The Mall at Millenia is the major upscale shopping destination in the Orlando area, attracting tourists desiring luxury stores including international tourists from Europe, Brazil, China, and Russia.

[2][3] Bloomingdale's and Neiman Marcus are also regional firsts and these remain their only locations in the Orlando area.

That changed within the first five years and the area surrounding the mall is now locally known as "Millenia."

[citation needed] The mall is serviced by Lynx buses (links) 24 and 40.

Free parking surrounds the mall and is divided into sections with alphanumeric signage.