The song, a tribute to the Tamil language, features a fusion of various musical styles, including Carnatic, folk, acoustic, Sufi, rock and rap.

After the initial composing was over, a new verse was added highlighting the works of Tamil poets Kambar and Avvaiyar.

Popular singers Anuradha Sriram and Unni Menon are also featured as part of the group, although they were unavailable for the recording of the song.

Bharatanatyam dancer Srinidhi Chidambaram, actresses Samantha Ruth Prabhu, Anjali and actor Akhil as well as actor-cum-film producer Ganesh Janardhanan are also featured in the video.

Gautham Vasudev Menon, also speaking at the launch, said that shooting the video took over three months due to delays in receiving the necessary permission for aerial shots.