Often dubbed the "Balkan Trap Diva" by the media,[1][2] she was born in Ljubljana and rose to prominence as the lead singer of the band Muff.
Between 2019 and 2021, she released a series of commercially successful standalone singles, including: "Mišići", "Kamikaza", "100%", "Replay" and "Dođi".
[3] In February 2011, Senidah released her debut R&B-influenced single "Pustinjom" (Through a Desert), but soon after joined electro soul-pop band Muff as the lead singer.
However, after being discovered by Serbian rappers and producers Reksona and Coby from the Belgrade-based hip-hop label Bassivity Digital, she accepted their offer to re-upload the music video to their official YouTube channel.
She was also featured on "4 strane sveta" (4 Sides of the World) by Coby as part of the soundtrack to Serbian film South Wind.
[8] In March, she released a single in English, titled "Ride", under Universal Serbia, which had been recorded a couple of years prior.
[17] On 15 August, a new single "Kamikaza" (Kamikaze) by Bosnian rappers Jala Brat and Buba Corelli was released, featuring Senidah.
On 26 September, Austrian rapper RAF Camora posted a snippet of his upcoming collaboration with Senidah on his Instagram story.
[23] Despite the fact she denied it at the Music Awards Ceremony a month before, Telegraf reported in late February that Senidah collaborated with Bosnian musician Dino Merlin on a song.
On 1 March, Senidah released the music video for "Samo uživaj" (Just Enjoy), shot at the Faculty of Pharmacy at the University of Belgrade.
[39] "Behute" was succeeded by singles "Jadnaja" (Poorme),[40] "Druga strana" (Other Side),[17] and "Play With Heart"—the lattermost of which served as the official anthem of Women's EHF Euro 2022[41]—all within the first half of the year.
[42] On 17 November 2022, Senidah took to Instagram to reveal the title, cover art and tracklist of her sophomore studio album Za Tebe (For You).
[44] On 2 June 2023, Senidah performed at the Red Bull Sound Clash live show against Lepa Brena, held at the Belgrade Fortress.
[49] In April, she released "Greh" (Sin) in collaboration with Cazzafura and "Delija" (Tough Guy), both accompanied by music videos.
[60] The concert attracted a crowd of 10,000, among them Lepa Brena and Nataša Bekvalac, while Coby joined Senidah on stage to perform "4 strane sveta".
"[65] When asked about who would be her American counterpart, Senidah named Alicia Keys "because of her emotion" and Mary J. Blige "because of her aggression", as well as Chris Brown "because of his stage presence".
[71] She credited her late mother as her main songwriting inspiration,[68][72] and stated that she prefers to compose melodies because "the emotion is strongest in them".
[77] While answering fans' questions on the show Nešto drugačije, Senidah was asked about her sexuality to which she replied: "I love people.