Sensation (event)

Sensation is an indoor electronic dance music event which originated in Amsterdam, Netherlands, and organized by ID&T.

The original event, which ran exclusively in the Amsterdam Arena for a period of five years until 2005, is now located throughout various European and a few non-European countries.

The media announced that it was sold out in order to boost interest in the event, which eventually attracted 20,000 people.

In 2017, it was announced that July's event was to be the last Sensation to take place in Amsterdam, with all future editions to be held outside of Holland.

At the time of writing (July 2017) it's not clear how much longer the Sensation brand will continue outside of Holland, but there are parties booked toward the end of 2017 in Australia, Jakarta and Dubai.

In 2009 it was organized for the first time on two subsequent nights on 3 and 4 July in the Amsterdam Arena where the opening of the Wicked Wonderland took place.

Notable DJs that have appeared at Sensation include Tiësto, Armin van Buuren, Swedish House Mafia, Hardwell, Marnix Bal, Martin Garrix, Nicky Romero, Afrojack, André Tanneberger, Darren Emerson (formerly of Underworld), David Guetta, NERVO, Dimitri Vegas & Like Mike, Erick E, Erick Morillo, Ferry Corsten, Marco V, Paul van Dyk, Sven Väth, Johan Gielen, Sander Kleinenberg, Steve Angello, Fedde Le Grand, Sebastian Ingrosso, Sander van Doorn, Mason, Felix Da Housecat, Chuckie, Laidback Luke, Tocadisco, Rank 1, DJ Jean, Judge Jules, Carl Cox, Martin Solveig, Dada Life, and Acraze.

It featured performances by Chuckie, Swedish House Mafia, Sunnery James and Ryan Marciano, and Joris Voorn & 2000 And One.

To create interest in the now House event, Sensation came up with a contest where the fans, via the social networks, would vote for their favorite theme and make it the anthem for 2010.

The competing songs, featuring a selection of house and minimal themes, were not well received by Sensation followers and the competition was eventually cancelled.

Sensation 2007
Attendees dressed in white
Sensation 2007 Latvia