Telstra sold its remaining 30% stake to US Software company Thryv in March 2021 for $250 million.
[2] In 2007, Sensis commissioned Amdocs to develop a customer interaction and database management system dubbed "iGen" to combine the company's dozens of other internal customer and account systems into one interface.
[3] In November 2009, the entire White Pages directory product reverted to the legacy system, GENESIS.
In 2010, Sensis CEO Bruce Akhurst announced that the Yellow Pages had been switched over to iGen.
In a blog posting he stated that they were ahead of the biggest system challenges and that iGen was "stable" and "operating effectively".