west side) is a major commercial center and transportation hub in Bujeon-dong, Busanjin District, Busan, South Korea.

[1] The area grew from a small village in the Joseon period to a major industrial hub in the mid-20th century.

It hosted numerous factories and businesses, including predecessors to the modern companies Samsung and LG.

During the 1910–1945 Japanese colonial period, a tram was built from Yeongdo through the Dongnae Hot Springs [ko] area, which passed through Seo-myeon.

Banks and finance companies opened in the area, and government offices were located nearby.

The district tree is the gingko,[4] which can be seen throughout the area and is said to symbolize stability due to the resistant nature that protects it against disease and insects.