Serato[1] (stylized in all lowercase; /sərɑːtoʊ/) is a music software company founded in 1998 in Auckland, New Zealand by Steve West and AJ Bertenshaw.

[1][2] On July 11, 2023, subject to approval by the New Zealand Overseas Investment Office and other customary conditions, the two companies agreed on the acquisition of all Serato shares by AlphaTheta, which manufactures and sells Pioneer DJ products.

While the partnership will capitalize on the combined expertise of both companies, AlphaTheta and Serato will continue to operate as standalone brands.

[10] Serato studio A DAW (digital audio workstation) for music producers and artists.

As of 2021, Serato launched an in- software recording feature allowing artists to record directly into the DAW, Serato also hosts other features such as iTunes sync and stem separation to make sampling easier Released in 2016, Serato developed a mobile app called Pyro, which automatically fades songs from a mobile device as they transition from track to track and serves as a playlist creator[11] drawing music from a device’s iTunes library.