[5] Serebro was formed in 2007, consisting of Marina Lizorkina, Olga Seryabkina, and Elena Temnikova as a submitted proposal for consideration by Channel One Russia for the Eurovision Song Contest 2007.

In 2019, the line-up Olga Seryabkina, Katya Kischuk, and Tatiana Morgunova, the last one to include the last original member, had been replaced by Elizaveta Kornilova, Marianna Kochurova and Irina Titova.

The eponymous "Mama Lover" hit single received media attention worldwide, with reviewers commenting on both the raunchy music video and the song itself.

The group re-released Mama Lover in Japan (under the name Serebration) after signing a contract with EMI Music.

In early 2007, producer Maxim Fadeev began preparing a concept for a new band titled Serebro.

The concept began as a proposal for Channel One Russia for a new Russian entry into the Eurovision Song Contest 2007.

Despite original indications that the concept was for a solo singer, it morphed into a group around the former Star Factory participant Elena Temnikova who was paired with two newcomers: Marina Lizorkina and Olga Seryabkina.

Unlike previous eastern European winners of a World Music Award (e.g. Ruslana from Ukraine in 2004 and Dima Bilan for Russia in 2006), Serebro did not perform at the event.

In late February, Serebro performed "Zhuravli" on Zvezda, a television programme in Russia, featuring artists singing patriotic songs.

After a number of delays with their debut album, OpiumRoz, it was finally released on 25 April 2009, and was presented at the band's concert on Poklonnaya Hill.

[10] Serebro was supported by other musicians, including Russian entrant to the Eurovision Song Contest 2004 Yulia Savicheva;[10] OpiumRoz was the result of two years recording.

[13] Serebro participated in the New Wave Festival in Jūrmala, Latvia, on 29 July 2009 with their song "Skazhi, ne Molchi" and a cover version of "Get the Party Started" by Pink.

[14] On 29 March 2010, Serebro's official website invited women between the ages of 18 and 30 with a "non-standard appearance (piercings, dreadlocks, braids, tattoos, vivid hair color, etc.)"

The group then toured the Czech Republic and present gifts to children who reside in social rehabilitation centres.

It became the group's first single to chart in different countries outside the Russian Federation, including Spain, Italy, Belgium and the Czech Republic.

[17] The reaction made "Mama Lover" Serebro's most successful single to date and some media sources suggested the group was poised to capture markets beyond Russia.

The song was released on Russian radio airplay on 10 July and marked a welcome return to the top ten in Russia for the band, ultimately peaking at number five.

[34] On 1 May 2016, Shashina left the group due to serious health issues and having to undergo two surgeries, and was replaced by Katya Kischuk.

[35] On 26 April 2016, it was announced that the album '925' was renamed Sila Tryokh (The Power of Three) and was put up on the Russian iTunes for pre-order and a release date for 27 May.

The following month an open casting was announced for three new soloists, with Kischuk and Morgunova revealing that they would be leaving the group as well with Seryabkina.

[47] On 7 June 2020, Maxim Fadeev confirmed the band’s disbandment through an Instagram comment: “ «Серебро» не будет никогда!

There will be something else!”[48] On July 19, 2024, it was announced via Serebro's official Instagram account that a compilation album titled 11, which would include almost all of the group's past singles and four previously unreleased tracks, would be released that same day at midnight time.

[50][51] An accompanying music video for the song was also released, revealing the new line-up of the group comprising Aigul "Aya" Valiulina, Diana "Di" Rak and Daria "Keiko" Kuznetsova.