Serena Rees MBE (born 14 March 1968)[2] is a British entrepreneur, founder, fashion designer, and public speaker.
[3] She was working as a model in Chelsea,[4] in 1992 when she met Joseph Corré, the son of Vivienne Westwood and Malcolm McLaren.
Rees maintained a strict confidentiality policy which allowed celebrity clients to feel comfortable purchasing the products.
[6] Rees and Corre sold Agent Provocateur to private equity house 3i for £60m,[7] as part of their divorce settlement.
[9][10][11][12][13] Rees then started Cocomaya, a bakery and chocolatier with several branches in London, where she resides with her daughter and partner Simonon.