Bouchard studied contemporary life in Canada from an anthropological perspective; his subjects ranged from Innu hunters to Quebec truck drivers.

[3] He then went on to study for a doctorate at McGill University, which he completed in 1980, his research and thesis focusing on the lives and culture of long-distance truck drivers in north-west Quebec.

John Ellis Hare of the Ottawa Citizen said that "there are many smiles and chuckles in Bouchard's dry humour" and called the pieces "gems of wisdom and experience".

[12] In the 2000s, he was featured on Radio-Canada's show Indicatif présent alongside Jean-Daniel Lafond where they would discuss social issues and current affairs.

[18] Throughout his career, he travelled to spend time in Quebec's Côte-Nord, Nunavik and Baie-James areas, as well as Labrador and the Yukon territory, studying the peoples of those regions.

[21] In April 2021, while still working as a host of the show C'est fou... with Jean-Philippe Pleau on the Canadian Broadcasting Corporation's Ici Radio-Canada Première network, Bouchard announced on Facebook that he was taking some time off due to "little health issues".