The Tale of an Unreal Man" (2006) was a commercial success;[1] by 2008 his books had a circulation of over a million copies.

From October 2016 to February 2022, he was editor-in-chief of the Russian edition of Esquire magazine.

From 2008 to 2011 he worked on Radio Mayak and presented the broadcast "Танцы с волками" ("Dances With Wolves") and the show "Игры идиотов" (Games Of Idiots) on the Channel A One together with Igor Goncharov.

[2] From 2009 to 2012 he worked on the NTV channel and presented the telecast "Честный понедельник" ("Honest Monday").

Minaev was banned from the social media platform, Clubhouse, on February 21, 2021 after participating in a panel discussing feminism.(source?)