Sergio Bucher Rodriguez (born November 1963)[1] is a dual-nationality Spanish/Swiss businessman.
[2][3] He currently serves as Member of the executive board for the Otto Group [4] and Non-executive director for Namshi.com in Dubai.
[6] He studied Applied Mathematics Engineering at the École Polytechnique Fédérale de Lausanne.
From 2013 to 2016 he headed Amazon's fashion business in Europe [8] where he centralised fashion activities and opened one of the largest digital content factories in Europe in Shoreditch (London) [9] In May 2016, it was announced that he would become the chief executive of Debenhams in October 2016.
[10] Sergio Bucher was at the helm for three years and oversaw its collapse into administration.