The main focus of the company are household and garden goods made with traditional manufacturing methods (thus "Manufactum") and materials.

[3] The company also sells cosmetics, apparel and shoes, computers, bikes, foodstuffs, books, bed and bath accessories, and furniture.

[1] Stores are currently located in Hamburg, Bremen, Berlin, Waltrop, Düsseldorf, Cologne, Bonn, Frankfurt, Stuttgart, Vienna, and Munich.

[6] The brands "Manufactum brot&butter"[7] (groceries; own stores in several German cities) and "Gutes aus Klöstern"[8] (monastic products), the restaurant "Gasthaus Lohnhalle",[9] and the designer furniture brand "Magazin"[10] (with stores in Stuttgart, Bonn, and Munich) also belong to the Manufactum group.

In its monthly newsletter, Manufactum has expressed criticism of the EU decision to phase out incandescent light bulbs in favor of compact fluorescent lamps, pointing out that the latter contain mercury and taking the stance that such a ban represents an undue infringement of consumer rights.