Sergio Rubio Ríos (born 27 November 1956) is a Mexican football manager and former defender.

Sergio Rubio made his debut on July 31, 1977 with Cruz Azul in a match against Unión de Curtidores, where Cruz Azul fell 2-1.

Rubio has spent his coaching career in the Liga de Ascenso.

[3] He also coached Cruz Azul Oaxaca who are now Cruz Azul Hidalgo, Atlético Celaya who are now Club Celaya, and as of 2011 was the manager at Estudiantes de Altamira.

[4] Rubio's sister María Eugenia played for the unofficial Mexico women's national football team in the 1970 and 1971 Women's World Cups, scoring the first goal in each tournament and a total of four across both.