Its leaves are narrowly elliptic to egg-shaped and it has 3 to 11 pale pink to purple flowers arranged in loose cymes.

Its young branches are covered in thick cream- or rust-coloured, star-shaped hairs.

The flowers are 25 mm (0.98 in) wide and pale pink to purple petal-like sepals joined at the base and deeply lobed.

Petals are absent and the stamens have yellow filaments, alternating with tiny staminodes.

[6][7] Seringia velutina is widespread and common between Kalbarri, Ravensthorpe and inland to the Great Victoria Desert on rocky outcrops, plains and along roadsides in the Avon Wheatbelt, Coolgardie, Esperance Plains, Geraldton Sandplains, Great Victoria Desert, Jarrah Forest, Mallee, Murchison and Yalgoo bioregions of Western Australia.