Since its inception, Serious Business Records has grown to include 14 acts, spanning the genres of classic rock, punk, pop, Americana/Old-Time, and electronic music.

[1] From late 2002 until 2003 the hitherto unnamed label operated out of a one-room shack on the side of the road in Sayville, Long Island near Travis's hometown.

This musical cross-pollination created a close-knit, almost family oriented structure to Serious Business Records that rests at the core of its philosophy as a label.

In 2008 the label put out a total of 15 releases, amongst them new records from Rocketship Park, Jack and the Pulpits, Higgins notable UK DIY art-punk founding fathers The Homosexuals.

The fourth album from the constantly touring Vaudevillian Americana duo The Two Man Gentlemen Band is due in February 2009.

Andy Gonzales is the founder and driving force behind Marshmallow Coast, an act closely associated with Athens GA's Elephant 6 collective.

As a drummer, Travis Harrison has performed with The Homosexuals, The Unsacred Hearts, Double Dong, Secret Dakota Ring, DraculaZombieUSA, TaxiTaxi, Benji Cossa and the Two Man Gentlemen Band as well as participating in the Boredoms' 77 BoaDrum event in 2007.

After starting Serious Business, Andy joined Capitol Records power poppers OK Go in 2005, touring for nearly 3 years to support their sophomore Oh No.

You have to love a record label that isn't driven by profits, hipness, or some misguided attempt to capture and define a style.