Serotta was known in the industry for its proprietary tube designs and revolutionary titanium bicycle building.

[3] The Serotta Fit School, started in 1998, trains retailers, coaches and clinicians in a system that incorporates the rider's life, goals, fitness, body, flexibility, motion, experience, injuries, surgeries and physical concerns.

In the past, a fitting system that included a Size Cycle with quick release levers on all adjustable parts of a bicycle frame.

As the cyclist pedaled, the fitter would measure and adjust the frame, based on the factors listed above.

The new Serotta re-launch is built upon on a direct-to-consumer strategy, as opposed to its former small network of bicycle shops throughout the country.