[3] Slidepad was started by Riley and Ouellet while students at Cal Poly, San Luis Obispo.
[2] In 2009, Riley and Ouellet entered their initial design in Cal Poly’s Business Plan competition and won 1st place.
[4] In 2013 Alan Nordin, former president of Fallbrook Technologies' bicycle division, joined the company as an executive advisor.
[6][8] In November 2012, the company took a 40-day, 11,000 mile, "Save Your Teeth Tour" across 90 bike shops from Palo Alto, California, to New Jersey.
[10] SureStop is a system for bicycles aimed at making the correct application of braking force easier for novice or casual cyclists.