Described as a "global style, culture, and society concierge service created to help the reader make sense of the world", each newsletter features a personal letter from Lipa alongside several articles from guest contributors.

It was described as a "global style, culture, and society concierge service created to help the reader make sense of the world" and "a way to find order in the chaos";[1][2] Lipa described it as "a general store with all the content you've always wanted to read".

[3] Lipa was inspired to create the newsletter by her longtime hobby of sharing personally curated lists with her closest friends that mentioned lesser-known "people, pieces of pop culture, travel destinations, hidden gems and global issues".

Service95 is a global editorial platform curating content from lifestyle, fashion, culture, travel, and activism, insights into Lipa's life as well as lists on everything from the latest creatives, music, food and book recommendations.

[5] Lipa teased that the newsletter would include "everything from underground galleries in Brazil, to little-known diners in Louisiana and the best manicurists in Lagos" as well as "her favourite tucked-away hotel in Paris, to the best spot for dumplings in the 11th arrondissement, to the playlist she made to listen to on the flight home".

Powerful articles from the world's most compelling voices live alongside savvy social commentary, laugh-out-loud feature-writing, and left-of-centre recommendations for anything from late-night snacks to the places to visit on your next holiday.

[12][13][14] There were articles on amapiano, a house music subgenre emerging in South Africa, a feature on Sinéad Burke about her work designing things to be more accessible for more diverse individuals, one on a Hong Kong-based, all-female roller derby crew and one on a Paris-based homeware store.

[19] Lipa mentioned that the conversations cover global concerns and casual chats while she hopes that listeners will learn something about themselves from the inspiring stories guests will tell.

[4] Lipa stated that it's interesting being on the other side of the interview,[6] which is a skill she has been developing and really enjoying, specifically saying she loves the research element of it and learning about people.

[23] Its first season consisted of 12 episodes and featured guests including CL, Edward Enninful, Elton John, Megan Thee Stallion, Nadia Murad, Olivier Rousteing, Lisa Taddeo, Hanya Yanagihara and Bowen Yang.

Authors to date include Shuggie Bain by Douglas Stuart, Pachinko by Min Jin Lee, Just Kids by Patti Smith, Half Of A Yellow Sun by Chimamanda Ngozi Adichie, The Vanishing Half by Brit Bennett, The Guest by Emma Cline, A Thousand Splendid Suns by Khaled Hosseini, Trust by Hernan Diaz, Crying In H Mart by Michelle Zauner, Swimming In The Dark by Tomasz Jedrowski, Say Nothing by Patrick Radden Keefe, Noughts & Crosses by Malorie Blackman, Bad Habit by Alana S Portero, Lincoln In The Bardo by George Saunders and On Earth We’re Briefly Gorgeous by Ocean Vuong.

[26] For Elle, Lucy Cocoran said Service95 is like "an exclusive invitation into Dua's world, as seen through her eyes" while also complimenting her passion for "making it a platform for marginalised voices, bringing important issues to light in a digestible way".