Serviceplan Gruppe für innovative Kommunikation GmbH & Co. KG is one of the largest owner-operated advertising agency groups in Europe and the biggest one in Germany, headquartered in Munich, followed by Jung von Matt.
So in 1983 “Mediaplus” for media planning and procurement and in 1986 “Facit” marketing research were founded.
After opening offices in Hamburg in April 2006 and in Berlin at the end of 2007, the establishment of new branches as well as entering into partnerships with other communication agencies continues.
In 2006, CEO Florian Haller began with the internationalization of the Serviceplan group: In addition to the German offices in Munich, Hamburg, Bremen and Berlin six own international offices in Paris (2006), Zurich (2008), Vienna, Brussels, Dubai (all 2010) and Milan (2011) were added.
As of 2024, the global agency network of the Serviceplan group comprises a total of 26 cities.