Set Yourself Free is a hoax[1] public service announcement directed by Henry Inglis and Aaron McCann, released on 29 January 2014, via the Internet.
However, the ad takes an abrupt turn for the worse when one of the girls steps on a land mine and is immediately blown to bits, and two of the others are dispatched in a similar way.
[6] Lance Richardson wrote that "As deterrents for skipping class go, severed body parts and a lingering mushroom cloud are pretty extreme."
The Learn for Life Foundation of Western Australia) "features stock images of smiling people, and no contacts, explanations, or further details beyond the single video and a link to its directorial team, Henry and Aaron."
He concluded that it was "probably a good bet to assume that Inglis and McCann invented the Foundation for the sake of the joke.