Seth Bogart was produced and co-written by Cole MGN, and also features vocal performances from Chela, Kathleen Hanna, Tavi Gevinson, Jeremiah Nadya, and Clementine Creevy.
Bogart had enjoyed making music as his Hunx character, but had wanted for a long time to start recording material that showed more of his true self, "like a weird teenager's version of an adult album, I guess.
Seth Bogart was promoted with an art show, videos and a tour that contained props inspired by Pee-wee's Playhouse, as well as numerous pre-album song premieres.
Upon its February 2016 Burger Records release, the album was praised by some reviewers for its concept of fakeness of apparent beauty in celebrity and fashion culture, as symbolized in its use of cheap keyboard sounds and vocal effects such as autotune.
Bogart started making all of the songs in his bedroom with only a guitar, a $50 keyboard and laptop before sending them to Cole MGN, well known for his work with other artists such as Ariel Pink, Julia Holter, and Dâm-Funk, for them to be finished.
Bogart did not move to the city, given that he had to stay in Oakland to run a hair salon, until 2012, which the two met up again to record demos that would be finalized for the album: "I really can't find words to describe how much I love collaborating with him.
[3] As symbolized musically with low-grade keyboard sounds, as well as exaggerated autotuned vocals, Seth Bogart is about the culture of fabricated fashion and celebrities,[5] and combines them with reality to show how the seeming beauty of these things are actually dull.
"[6] As a reviewer described "Eating Makeup": "What begins as a lick or a curiosity turns into a full-blown obsession, and all of a sudden, you're sprawled in the center of Sephora, covered in opened concealer.
[6] As MTV News wrote, the album "puts kitsch and queerness at the fore" with songs like the R&B ballad "Lubed",[5][10] which includes instruments such as a mesmeric synthesizer riff playing over a piano and "melodic distortions".
[8] Containing vocals from Gevinson, it is about having a crush on someone who has just turned twenty-one years of age, hence the title,[6] and musically has "a nice digital gloss to it, as well as some tender guitar hooks" as a reviewer for Exclaim!
[18] Bogart then decided to use the props and sculptures that were in the videos and on his yet-to-be-started tour to make his first solo art show that opened at 356 Mission in Los Angeles on September 3, 2015.
[22] Directed by JJ Stratford of Telefantasy Studios, the video takes place in a colorful, energetic house with a gigantic makeup "compactie" (voiced by Hanna) eating Bogart in a pink suit.
Bogart's best friends, Christine Stormberg, Peggy Noland, Tierney Finster and Tashi Condalee, are seen in the clip eating and licking beauty products such as cover-up and mascara sticks.
[24] Stratford also directed the official video for "Club With Me", which premiered on Rookie magazine on March 3, 2016, and depicts Bogart in a mall buying new clothes in a clubwear store and dancing with friends in a nightclub.
felt the album would the satisfy the listener enough so that they'll forward to the singer's future material, but also wrote that at times it can feel too long as some tracks have too much of a similar sound to another.