The label was founded in 2007 by Sean Bohrman and Lee Rickard, members of the power pop band Thee Makeout Party.

Among the hundreds of artists released on the label were The Brian Jonestown Massacre, Devon Williams, Hunx and His Punx, Bell Gardens, and The Go.

According to OC Weekly, the label was known for "its growing catalog of sugary, eccentric power pop and audacious garage rock, extolling a carefree message of love, music and DIY attitude.

[6] While in a parking lot in Kansas,[9] Bohrman and Rickard emailed bands they'd befriended and asked if they'd like to release old or new material on the label.

[6] Bands such as The Go and Nobunny agreed, while labels like Vice and Sub Pop were supportive of rereleases on Burger, as cassette was a format they had no interest in.

[12] In 2009, Bohrman was working as an art director for a boating magazine, only to quit when his job wouldn't allow him to go on tour with Thee Makeout Party.

[9] They chose an emporium on an industrial edge of Fullerton,[6] one that the Los Angeles Times has since called "kind of a post-apocalyptic Apple Store: on-point in its branding message and a hoarder's paradise of music-fan ephemera.

[10] Since late 2011, they've also released weekly video episodes on YouTube chronicling events in the record store Called "Burger TV" (BRGRTV).

[16] The label released a statement on July 18, acknowledging a "Zero Tolerance policy" and subsequently responded with a rebrand, separate imprint for female artists, and promises of new leadership.

[20] According to the Los Angeles Times, the label has focused on "trashy punk with a bubble gum streak," and their business model involves both releasing numerous bands at a low cost and building "an audience that wants to live in your universe.

"[3] Get Bent in 2011 went on to say, "Burger's played a crucial role in the revival of the cassette tape, as well as in the promotion of the thriving Orange County garage scene.

The Boogaloo's continued growth has begun to necessitate the use of Mosswood Park in Oakland, California, and has been a host to notable acts such as Iggy Pop, Buzzcocks, X, The Mummies, Flamin' Groovies, Thee Oh Sees, Nobunny, Shannon and the Clams, and many more.

[23] In 2012 the label held the first Burgerama, an all-age annual festival including but not limited to rock, punk, and pop musicians, most of whom have released music on Burger.

[5] In March 2013, simultaneous Burger-themed shows were held in Paris, Stockholm, Milan, Melbourne and Tel Aviv,[10] and the campaign culminated with the second Burgerama.

The week long celebration not only showcased the talent on Burger Records but also brought out historic Orange County musical icons such as Rikk Agnew, shoegaze pioneers like Slowdive and the first live performance on U.S. soil of Crystal Castles with their new lead singer, Edith Frances.