Seven-Up Bottling Company Ltd is one of the largest manufacturing companies in Nigeria, producing and distributing some of the nation's most-loved beverages in the country like; Pepsi, 7Up, Mirinda, Teem, Mountain Dew, H2oH!, Lipton Ice Tea, Supa Komando Energy Drink and Aquafina premium drinking water.
The family patriarch had founded a transport firm in Nigeria and then decided to divest into the soft drink market to compete with Leventis led Nigerian Bottling Company (NBC).
As the purchasing power of consumers increased, the firm embarked on an expansion programme at the beginning of Nigeria's oil boom during the 1970s.
The company's push for nationwide coverage has led to factories being built in Kano, Kaduna, Enugu, Benin and Ilorin.
[3] Seven-Up developed promotions in the late 1980s has a structural adjustment program adopted by the government led to price increases.