SEVEN is an Indian lifestyle brand that manufactures and markets casual and sportswear clothing and footwear.

Dhoni is the brand ambassador of SEVEN and also owns footwear side of the business.

[1][2] SEVEN was launched by RS Seven Lifestyle (owned by Rhiti Group) and MS Dhoni on 19 February 2016 in New Delhi.

[1] The brand name SEVEN coincides with the ODI and T20 shirt number of MS Dhoni.

[3] SEVEN is the official kit sponsor of Chennai Super Kings in IPL and Joburg Super Kings in SA20 and Texas Super Kings in Major Cricket League It previously has sponsored I-League 2nd Division side ARA FC, based in Ahmedabad.