Each day the fiesta begins with the parade of carriages and riders, at midday, carrying Seville's leading citizens which make their way to the bullring, La Real Maestranza, where the bullfighters and breeders meet.

From around nine at night until six or seven the following morning, at first in the streets and later only within each caseta, there are crowds partying and dancing sevillanas, drinking sherry, manzanilla or rebujito, and eating tapas.

Queen Isabel II agreed to the proposal, and on 18 April 1847 the first fair was held at the Prado de San Sebastian, on the outskirts of the city.

It took only one year before an air of festivity began to transform the fair, due mainly to the emergence of the first three casetas, belonging to the Duke and Duchess of Montpensier, the Town Hall, and the Casino of Seville.

Construction of the portada (the main gate) starts months in advance, and it takes several weeks to clear the place after the end of the fair.