She gained prominence with her second mixtape, Hood Hottest Princess (2023), which spawned the viral single "Pound Town", produced by Tay Keith; its popularity soared after a remix with Nicki Minaj.

That same year, she appeared on the official remixes of DaBaby's "Shake Sumn", NLE Choppa's "Slut Me Out", and Young Nudy's "Peaches & Eggplants", alongside Latto.

Later that year, she released "Whatchu Kno About Me" with GloRilla, and featured on Tyler, the Creator's "Sticky", her first top ten entry on the Hot 100.

[8] In August 2023, Red joined Drake on his It's All a Blur Tour as an opening act, having appeared as a guest at previous shows.

[9] She featured alongside SZA on his single "Rich Baby Daddy", from his eighth studio album For All the Dogs, in October.

[14] Growing up, Red listened to artists such as Gucci Mane, Lil Wayne, Nicki Minaj, Project Pat, Juicy J, Three 6 Mafia, Chief Keef, Webbie, Boosie BadAzz, and Trina.

[16] She has frequently been called the "Female Gucci Mane" in particular and released a song with that title on her mixtape Hood Hottest Princess.

During an interview with One Musicfest, American rapper Trina defended Red, emphasizing her right to express herself freely and to create music on her own terms.

In contrast, rapper Khia voiced her disapproval of being compared to artists like Trina and Red, citing concerns over their perceived negative influence.

[20][21] She gave birth to her second child on February 5, 2024, a daughter, and footage of her in the delivery room was the center of Drake's music video for "Rich Baby Daddy", released 9 days later.

[23] Red, having formerly expressed support for current U.S. president Donald Trump, utilizes the phrase "Make America Sexyy Again" as part of her branding.