[citation needed] In 1994, Wasmund started several project, including her own PR firm which managed the launch of Dyson vacuum cleaners.
[3][4] In the same year, she launched a yet-unnamed sports PR company which signed Du'aine Ladejo, and formed a seminar series under the name Women's Independent Network(WIN) with guests Marcelle D'Argy Smith and Dianne Abbott MP, among others.
[6] In 2007, Wasmund established Bright Station Ventures,[6] an investment vehicle with $100 million of capital.
[citation needed] In January 2009, Wasmund launched Smarta, a site providing information for entrepreneurs and small business owners.
[6] Wasmund was appointed Member of the Order of the British Empire (MBE) in the 2015 New Year Honours for services to business and entrepreneurship.