[3][4] Khan subsequently played villainous roles in the 1993 thrillers Baazigar and Darr, box office successes that established his career in Bollywood.

[5] In 1995, Khan starred opposite Kajol in Aditya Chopra's romance Dilwale Dulhania Le Jayenge, that became the longest running Indian film of all time.

[11] In 2004, he collaborated with his wife Gauri Khan to launch another company, Red Chillies Entertainment, whose first feature was the box office hit Main Hoon Na (2004).

[20] He went on to co-star with Padukone in the action-comedies Chennai Express (2013) and Happy New Year (2014), and reunited with Kajol in Dilwale (2015), all of which were among the biggest Hindi film grossers of the decade.

[22] Following a hiatus, Khan made a career comeback with the 2023 action films Pathaan and Jawan, each earning over ₹10 billion (US$120 million) to emerge as his highest-grossing releases.