Shah Rukh Khan in the media

[a] Khan is currently co-chairman of the motion picture production company Red Chillies Entertainment and its subsidiaries, and is the co-owner of the Indian Premier League cricket team Kolkata Knight Riders.

Khan's philanthropic endeavours have provided health care and disaster relief, and he was honoured with UNESCO's Pyramide con Marni award in 2011 for his support of children's education.

[14][15] In 2014, the firm Wealth-X ranked Khan second in their listing of the richest actors in the world (behind only Jerry Seinfeld), with an estimated net worth of $600 million.

[36] Aseem Chhabra of Rediff.com said he "plays the romantic man with such pizzazz and in the old-world style that he is treat to watch, as he woos the hearts of his co-stars and his audience!

"[37] Khan's non-macho persona, and close ties with director Karan Johar, have led to persistent media rumours about his sexuality,[38] which has made for a rocky relationship with fan magazines.

[59][60] A survey conducted by AdEx India ranked him first on the list of high profile brand ambassadors for 2008,[61] a year in which Khan endorsed 39 brands—the most of all Indian celebrities on television.

[63] Khan has endorsed prominent brands including LML, Pepsi, Nokia, Hyundai, Dish TV, D'decor, LUX and TAG Heuer.

He represented Force India, the Formula One racing team representing India in international motor race championships in 2007,[66] the live entertainment theatre and leisure destination Kingdom of Dreams in 2010,[67] the Champions League Twenty20 annual international cricket competition in 2011,[68] the state of West Bengal in 2011,[69][70] and film complex Prayag Film City in Chandrakona, West Bengal in 2012.

[21] In 2014, The Times of India reported that Khan had doubled his fee for promoting a pan masala brand after learning they had first approached another actor.

[58] He is a member of the board of directors of Make-A-Wish Foundation in India,[78] and in 2011 he was appointed by the UNOPS as the first global ambassador of the Water Supply and Sanitation Collaborative Council.

[1] In 2009, when news broke that Khan had committed to bear all expenses for the treatment of two Kashmiri orphan children who suffered severe burns during a terrorist attack in Srinagar, it was revealed that he had been anonymously donating to Nanavati Hospital in Vile Parle for nine years.

He, together with Rani Mukerji and director Karan Johar donated ₹11.5 million (US$130,000) to the Prime Minister Manmohan Singh's Tsunami Relief Fund for the tsunami-affected areas in India.

[86] In 2011, he joined Amitabh Bachchan and Judi Dench to promote Resul Pookutty's foundation that works to improve the living conditions of underprivileged people in India.

[87] The same year, he received UNESCO's Pyramide con Marni award for his charitable commitment to provide education for children, becoming the first Indian to win the accolade.

[88] During his multiple appearances at the NDTV Greenathon, Khan has adopted up to twelve villages to provide with electricity as part of the solar energy harnessing project's initiative Light A Billion Lives.

[93] In April 2020, Khan announced a series of initiatives to help the government of India and the state governments of Maharashtra, West Bengal and Delhi mitigate the COVID-19 pandemic and relief measures including providing meals, groceries and basic essentials for thousands of underprivileged people and daily wage laborers affected by the lockdown.

In 2005, Nasreen Munni Kabir produced and directed a two-part documentary titled The Inner and Outer World of Shah Rukh Khan.

[101] The actor-director Makarand Deshpande directed a feature film named Shahrukh Bola "Khoobsurat Hai Tu" (2010), which centres around an obsessive female fan of Khan.

[105] Khan and Priyanka Chopra, Kajol and Hrithik Roshan had their likenesses made into a series of miniature dolls for Hasbro and the UK-based Bollywood Legends Corporation.

[106] In 2007, Khan became the third Indian actor to have his wax statue installed at London's Madame Tussauds museum, after Aishwarya Rai and Amitabh Bachchan.

[107][108] Additional versions of the statue were installed at Madam Tussauds' museums in Los Angeles, Hong Kong, New York and Washington.

[118] In October 2019, Khan featured in a video launched by Prime Minister Narendra Modi to pay tribute to Mahatma Gandhi on his 150th birth anniversary.

The preview of the video, which took place on 20 October 2019 at PMO, was attended by Khan, along with Aamir Khan, Kangana Ranaut, Rajkumar Hirani, Jacqueline Fernandez, Sonam Kapoor, Ekta Kapoor, Varun Sharma, Jackie Shroff, Imtiaz Ali, Sonu Nigam, Kapil Sharma, and many other dignitaries.