[2] First going on air in the early 1980s, the advertisement featured the English actress Jenny Logan,[3] dancing about in a typical British living room in high heels, shaking the powder onto a carpet and vacuuming it up, while appearing to sing a musical jingle.

The main lyric is "do the Shake n' Vac, and put the freshness back".

The song was written by English actress/songwriter/comedienne Kate Robbins with music by Jonathan Hodge.

Although the Shake n' Vac product was on sale in shops in 1979, ITV industrial action of 1979 resulted in the television advert being delayed until 1980.

In 2000, the advertisement polled 18th place in the Channel 4 The 100 Greatest TV Adverts programme,[5] and an ITV list in 2005.