Shalom H. Schwartz (Hebrew: שלום שוורץ) is a social psychologist, cross-cultural researcher and creator of the Theory of Basic Human Values (universal values as latent motivations and needs).

He is now retired, but continues his research activity, as well as developing and promoting his Basic Human Values Theory.

During the 1970s and 1980s, Schwartz was following the studies of Geert Hofstede about human values and built upon them in his research on pro-social and altruistic behavior.

His research has since included studies on the development and consequences of a range of behavioral attitudes and orientations, such as religious belief, political orientation and voting, social group relations, consumer behavior, as well as the conceptualization of human values across cultures.

His value theory and instruments are part of the ongoing, biannual European Social Survey.