Shanghai Synergy is the largest music industry media group, distributor, and retail outlet in China.
In 2007, SSCEG merged several record labels, CD pressing plants, e-games, animation, and television production companies.
Shanghai Synergy has licensed and distributed international artists from the four "major label" companies; other major labels SSCEG has signed contracts with include Disney, Rock Records, and Avex Group.
President of a-Peer Synergy is Bill Zang and its CEO is Thomas Olscheske, Ph.D.
It is speculated that the launch of this production line in Shanghai represents the completion of China's Blu-ray industry chain.