He completed bachelor's degree in Business Administration from Gandhi Institute of Technology and Management, Visakhapatnam.Vinay Shanmukh is his brother who directed Viva along with Sabarish Kandregula, a YouTube web series director and is one of the people behind the YouTube channel 'Viva.

[3][4][5] He was apprehended by the police in [6] Shanmukh began his career by appearing in a dual role in the viral video The Viva, released in 2013.

In the initial days, he uploaded few dance covers, short films and comedy videos.

Shanmukh then featured in various other productions of Infinitum Media which include short films, dance covers and series.

His major breakthrough was the YouTube series The Software DevLOVEper directed by K. Subbu, in which he played the role "Shannu".