Luis's mainstream career was influenced by José Vallenilla who hired him as an assistant producer for a popular morning show (Cosmos 94) where, because of the nature of the presentation he was motivated to create countless parodies and bits that had to compete with the best in the business.
All these gimmicks and presentations, interviews with international stars and many internet "firsts" kept his show at the top of pop culture at the time gaining various features and even headlines in the island news.
Some of his outstanding parodies include a song that was created for the then-upcoming movie "Batman" (La Baticueva) an original song that gained international attention and was also released as part of the album Mi Abuela by Wilfred Morales which became the first international mainstream parodies album out of PR.
Shanom belongs to the elite group of DJs that is credited for having developed the new style of Spanish Radio in America including (but not limited to) air personalities such as: Antonio Sánchez (El Gangster) José Vallenilla (Funky Joe), Pepe García, Billy Furket, Red Shadow, Franky Jay, Gilbert Merle, etc.
Shanom is currently a production and image director on a group of radio stations in the mainland USA called Rocking M Media.