O'Neal originally began the "Superfriends" project telling The Source Magazine that the album was going to be "revolutionary" and that he wanted to "bring together all genres."

In 2000, he told the New York Times that he was working on negotiations with Pink, Limp Bizkit, Dr. Dre, and George Clinton.

The song was scheduled to a part of his "Superfriends" compilation and featured vocalist Nicole Scherzinger (formerly from Eden's Crush and now of The Pussycat Dolls).

of Next, Peter Gunz, Fieldy of Korn,[3] Thor-El, Dr. Dre, Shawn Stockman of Boyz II Men, Lord Tariq, 112, Jayo Felony, WC of Westside Connection, Trina, Ludacris, Joi of Lucy Pearl, Black Star, Nicole Scherzinger, Common, Black Thought of The Roots, Nick Hexum and Chad Sexton of 311,[3] Black Rob, Twista, George Clinton, Memphis Bleek, Snoop Dogg, and Angie Stone.

Most of the singles that were released were only given to "Shaq Team" members, a group of the American public that volunteered to promote and distribute the material.

The song received large radio play from California hip-hop stations such as Power 106, KDAY, and 100.3 The Beat.