Share a Coke

[1] The campaign, which uses a list containing 250 of each market country's most popular names (generic nicknames and titles are also used in some cases), aims to have people go out and find a bottle with their name on it, then share it with their friends.

[6][7] In the United States, where the campaign is credited with increasing sales by more than 2%[8] reversing more than 10 years of decline in Coke consumption,[9] the company and its agency has sought ways to extend the campaign while maintaining its relevance.

Nicknames such as "bro", "better half" and "sidekick" were also added to the inventory of names.

[10] In 2016, the company replaced people's names with lyrics from 70 popular songs including Lean on Me and We are the Champions.

Bottles of coke are labelled with favourite summer holiday spots such as Hawaii, Ibiza, Barbados etc.