SharkNinja's product portfolio spans 27 household sub-categories, across cleaning, cooking, food preparation, home environment and beauty.

[3] The company has its origins in Euro-Pro Operating LLC in 1994, when Mark Rosenzweig of Montreal, whose family had run the business for generations prior to its incorporation, developed steam cleaners and upright vacuums.

Shortly thereafter, the executive bench was expanded to include Mark Barrocas as SharkNinja's president, driving the launch of the Ninja brand in 2009.

[12] On July 31, 2023, SharkNinja completed its separation from JS Global and became an independent public company, with its ordinary shares trading on the New York Stock Exchange under the ticker "SN".

[15] In January 2021, iRobot sued SharkNinja for false advertising and patent infringement related to robotic vacuum cleaners.