During her degree she worked with Nicola Formichetti, Arena Homme + editor Jo-Ann Furniss and Alasdair McLellan.
[2] Reid started WAH (We Ain't Hoes) in 2005 while at university as a hip hop zine focusing on the new wave of street smart feminism.
[4] The zine developed into the WAHappenings blog and WAH Power Lunches - opportunities for women to get together and discuss careers and ideas.
[5] After graduating in 2007, Reid worked at the men's magazine Arena Homme Plus as a Sportswear Editor, before moving to Nike as a stylist.
[13] In February 2010, WAH Nails opened concessions in Topshop Oxford Circus and Harvey Nichols Dublin.
[15] WAH Nails has several high-profile patrons, including Serena Williams, Katarina Johnson-Thompson and Margot Robbie.
[22] In 2016 Reid partnered with Tabitha Goldstaub to launch Future Girl Corp, a business boot camp for women entrepreneurs.
[29] Reid founded BeautyStack alongside Daniel Woodbury and Ken Lalobo, an image-based booking system for beauty professionals, in May 2017.