[5] Sharon la Hechicera was born Edith Rosario Bermeo Cisneros in Guayaquil, Ecuador on 28 March 1974,[3][4] but she spent her childhood in the city of Durán.

Her nickname at home was "Charo" or "Charito," but it morphed into "Sharon" as the pronunciation of the letter n at the end of either was added and gradually became more prominent.

At eight years of age, she won an inter-school festival with her performances of the songs Fox incaico and Los Andes.

[5][6][8] During her university studies, Bermeo imagined herself as La Hechicera and dreamed of a music career as the character, but her mother forbade it.

[5] In 2003, Bermeo released the album Hechizo latino (Latin spell), recorded in Argentina and containing the themes of the telenovela La Hechicera under the Leader Music [es] label.