He is heading all the three media agencies of IPG in India namely, Lodestar, Initiative and BPN.
In the early 1990s he set up Lodestar, India's first specialized media planning and buying outfit.
He led the setting up of India's first media research and tools development cell at Lodestar.
[3] He was featured in 2012 as the top 50 most powerful people in the city of Mumbai in a survey done by Daily News and Analysis newspaper.
IAA India Chapter bestowed the prestigious 'Media Person of the Year' award on him in 2013.