Until the 1950s, the company's products were mainly mixers for alcoholic drinks: mineral water, club soda, and ginger ale.

In 1985, it was acquired by the National Beverage Corp., which also owns the similarly marketed Faygo line of soft drinks.

In 1983, the company's ad agency hired Ministry frontman Al Jourgensen (at the time a rising synth pop musician) to write and perform a jingle for a commercial.

In 1993, Shasta Beverages offered flavors such as Mario Punch and Princess Toadstool Cherry,[7] which were produced in 8-ounce cans and marketed to children.

Shasta Shortz products were produced in 8-ounce cans and had sweeter, more candy-like flavors,[8] including Bubble Gum, Camo Orange Creme, Chillin' Cherry Punch, Cotton Candy, Rah-Rah Root Beer, and Red Grape Stain.