The name of the press was suggested by Reinsberg in remembrance of a summer job that he and Korshak had held at Mount Shasta.
Korshak and Dikty began a book selling business in 1946, while still eager to publish the earlier attempted list.
Bleiler expressed interest in their project, and he eventually took it over; the result was The Checklist of Fantastic Literature, which was finally published under the Shasta imprint in 1948.
According to Robert Weinberg, "Using an involved, multicolor printing process, Shasta featured some of the finest color jackets ever done in the small press field.
Some of these were the jackets for The Wheels of If by L. Sprague de Camp, Slaves of Sleep by L. Ron Hubbard and Kinsmen of the Dragon by Stanley Mullen, with the art for all three by Hannes Bok.