The song was initially self-released on March 15, 2021, before seeing a wider global release under Virgin Music on April 5, 2021.

Following its release, the song gained tens of millions of plays across streaming platforms, while also reaching number 23 on the US Billboard Mainstream R&B/Hip-Hop Airplay, as well as both the US and Global Billboard Top Triller charts.

[2][3] Soulja Boy previewed two unreleased remixes of the song, one with French Montana,[4] and the other with Nicki Minaj[5] during a live Verzuz match with American rapper Bow Wow[6] According to Soulja Boy, the song was recorded during a live Twitch broadcast as a freestyle, on his personal computer.

[7] Soulja Boy originally self-promoted the song on the video-sharing platform TikTok by doing an assortment of short dances to the beginning of the song,[8] eventually fleshing out the dance and starting a viral trend on both the TikTok and Triller platforms, accumulating millions of views on both the original videos and various user-made video replies.

It begins with Soulja Boy making a video call to a friend on his cellphone to tell him the song has gone viral; it then moves on to show Soulja Boy, accompanied by several celebrities and TikTok users, as well as many women in bikinis, performing the dance to the song in various locations both in and outside a luxury mansion.