It was released on November 30, 2010, by his label Stacks on Deck Entertainment, Collipark Music and Interscope Records.

At the time, Soulja Boy stated that he wished to begin working with artists such as Jay-Z[1] and Eminem.

[2][3] Soulja Boy collaborated with American rappers Gucci Mane and Birdman on the track titled "Swag Flu" and also collaborated with Canadian teen pop singer Justin Bieber on the track titled "Rich Girl".

[4][5] Nicki Minaj, Snoop Dogg, 50 Cent, Lil Wayne, Trey Songz, Jamie Foxx, Busta Rhymes, Chris Brown, Ray J, and Arab were in works to be featured on the album, but Trey Songz, 50 Cent, and Arab were the only artists who appear on the album out of those names.

[6][7] SOD's rapper JBar was supposedly to be featured on the album, but did not make it the final cut.

"Way also stated he felt helpless because of communication with Interscope was lacking, and he believed the label failed to listen to him.

So during the third album, I didn't have him there to be able to tell the label to ship 500,000 the first week, or put the single on the radio, or we need this song.

"[10]"Pretty Boy Swag" was released as the album's lead single on June 8, 2010.

IGN stated "For a party-ready southern hip-hop album it gets the job done, but anyone looking for something more substantial needs to look elsewhere."

Slant Magazine contributed, "The DeAndre Way doesn't exactly qualify as substantial growth, but it's another solid effort from an innovative MC who's been unfairly chastised by so many."

However Rolling Stone labelled the album "bland and jaundiced",[23] while HipHopDX states that it "lacks any evidence of creativity".