Serrano also created, produced, and wrote the 2023 television series Primo, a semi-autobiographical sitcom that centers a Latino family.
[7] Serrano began writing in 2007 as a way to supplement his family's income when his wife, pregnant with twins, was put on bedrest.
Serrano continued to earn national attention with his pieces about his children and stories about the songs played at his school dance[10] and birthday party.
[citation needed] In July 2016, Serrano moved with much of the Grantland team to Bill Simmons' new entertainment platform, The Ringer.
[18] On 31 December 2017, former U.S. President Barack Obama mentioned Basketball (And Other Things) in a Facebook post describing his favorite books of the year.
[19] Serrano's fourth book Movies (And Other Things) was published in October 2019 and became his third consecutive number one bestseller on The New York Times Best Seller list.
The Hollywood Reporter described the project as "a single-camera comedy...based on Serrano's life growing up in a family with five uncles who all have different perspectives on manhood.
"[23] On Twitter, Serrano wrote that he "got tired of waiting for there to be more mexicans on TV so i asked [Schur] to help me try & make a family sitcom for ABC about them.
[25] He had previously published two illustrated essay collections on the site, on the television shows The Office (called "Conference Room Five Minutes") and Scrubs ("Where Do You Think We Are?").
[27] Intended to support aspiring writers, Serrano offered $3000 stipends and a month-long mentorship, saying, "Too often, talented writers are elbowed out of the game because they can't afford to work an unpaid internship somewhere or they can't afford to write for free for a few months somewhere to build up a portfolio.
"[25] The series authors will retain the rights to their work as well as receiving a full designed digital version of their essay and placement on Serrano's website.
He holds court daily on matters ranging from basketball to Taco Bell to Young Thug to parenting to the injustices of unpaid content creation...Periodically, Serrano will tweet out his email address so that anyone can ask him for advice on making it as a writer.
They used the donations to make contributions to charities, including the Genesis Women's Shelter, Kids' Meals, Operation Turkey and more.
[33] On 17 August 2017, Serrano and the FOH ARMY joined up to fund several teachers' Donors Choose pages to help them start the school year off right, often completing the requested funding in a matter of minutes;[34] two days later, the group contributed over $10,700 to support an LGBTQ youth center in San Antonio, raising the money in less than seven hours.