[2] From 2008 to 2016, she was the executive director of Pink Cross Foundation, which reached out to women and men in pornography and spoke in public forums about the hazardous working conditions that she experienced in the porn industry.

In an interview with Howard Stern and Deseret News, Lubben stated that when she was nine years old, a female classmate and her teenage brother sexually abused her in a swimming pool.

Lubben stated that the sex acts that women perform on film sets are physically harmful (including anal and uterine hemorrhaging), and psychologically traumatizing.

[9] In 2005, Lubben initiated an aggressive online marketing campaign, utilizing social networking web sites in order to reach out to the sex industry.

When Lubben identified interested individuals, she sent care packages filled with religious literature, bibles, Christian music, local grocery and department store gift cards, and other spiritual and practical supports.

[18] Moreover Lubben was outspoken regarding the illegal and hazardous working conditions in the industry, with sexually transmitted diseases being a workplace safety issue and public health concern.

[19] As of 2012[update], Lubben was presenting her personal experiences in the adult film industry in public forums and speaking out about her recovery process and the emotional, mental, and physical effects of pornography on performers.

[21] In January 2013, Swiss recording artist and model Patrick Nuo publicly claimed that Lubben helped him deal with his pornography addiction.