Rochelle Lynne "Shelly" Chaiken (born 1949) is an American social psychologist.
She later earned her MS (in 1975) and her PhD (in 1978) at the University of Massachusetts Amherst in social psychology.
[2] She completed work involving attitude, persuasion, and social cognition and is most well-known for the developing the heuristic-systematic model of information processing.
Much of her work involving persuasion has been helpful to conflict resolution centers and negotiations with their patients.
For her work on dual process theories of attitudes, on October 17, 2009 Chaiken was a co-recipient of the Society of Experimental Social Psychology's Scientific Impact Award, which "[h]onors the author(s) of a specific article or chapter that has proven highly influential over the last 25 years.